HipHopDX Premiere: Rochester, New York-based rapper Pounds has resurfaced with a new video for “Francis Ford,” a nearly three-minute journey into the life a hustler and family man. Throughout the Otter The Director-helmed visual, Pounds wrestles with the two drastically different lifestyles.

The track is taken from his recently released Rules and Parameters EP, which was released last October.

Check out the “Francis Ford” video above and the EP below.