Gucci has collaborated with London based publication, Frieze, to showcase a series of artistic films that explore the social and political influence of acid house.
This presentation celebrates the 30th anniversary of ‘“>The Second Summer of Love’ and shall give the film directors creative licence to tell the stories of various scenes that helped inspire the summer of 1988/89, including Detroit techno and New York house.
The series shall combine high fashion and art with the storytelling capacity of acid house music, which was symbolised by “propulsive 4/4 kick drums, sub-aquatic baselines and the instantly recognisable squelch of the Roland TB-303 synthesiser”.
Artists Jeremy Deller, Arthur Jafa and Josh Blaaberg curate the rest of the films which are set to drop over the course of the year.
Earlier this month, Frieze dropped a juicy prelude trailer to the film series, which you can view below.