Live Nation In Talks With Spotify, Apple, and Amazon About Superfan Tiers

Spotify, Apple, and Amazon are in talks with Live Nation about adding a pre-sale for live events to super-premium tier subscribers. Live Nation President and CEO Michael Rapino confirmed the news on the company’s earnings call on February 20th. Rapino has been trying to find a model with all 3 of them that benefits both parties.

The confirmation arrives a few days after Bloomberg reported that Spotify’s long-touted ‘Super Pro’ tier could arrive this year and that early access to concert tickets could be one of the perks. Other perks include hi-fidelity audio and AI-powered remixes and playlisting. Spotify is considering charging up to $5.99 more per month on top of a Premium subscription for access to the tier. Rapino had this to add

“As far as the latest round with Spotify and Apple and Amazon, they’ve approached us all. We’ve talked to them all about ideas on if they wanted inventory. There’s a cost to that, and we would entertain and look at that option if it made sense for us in comparison to other options we have for that presale, which is a very evaluable asset.”

Early access to concert tickets could be one of, if not the biggest selling points, for Spotify’s superfan tier. You know how hard it can be to get through a Ticketmaster queue for a huge show. Skipping that may be worth the $5.99 more per month.

The so-called “Streaming 2.0” era will usher in a variety of new listening perks. According to UMG Chairman and CEO Sir Lucian Grainge, streaming 2.0 will represent a new age of innovation, consumer segmentation, geographic expansion, greater consumer value, and ARPU growth.