Spotify Executives Continue To Sell Shares — Co-Founder Martin Lorentzon Unloads Over $665 Million In One Go
Spotify’s leadership continues to cash out significant amounts of company stock, with co-founder Martin Lorentzon recently selling more than $665 million worth of shares in a single transaction. Despite more than $2 billion already sold by insiders, executives and board members are still offloading their Spotify holdings.
Lorentzon Joins $1.8 Billion Insider Selloff Trend With Over $1 Billion in Recent Stock Sales
The recent stock sales were disclosed in regulatory filings, confirming Lorentzon’s divestment from Spotify (NYSE: SPOT). These transactions are part of a broader trend of insider selloffs, which have continued even as Spotify shares reached an all-time high of $669 earlier this week. According to analysis by DMN Pro last month, Spotify insiders — including top executives and board members — have collectively sold around $1.8 billion worth of stock. Most of these sales have occurred during the stock’s recovery since its sharp drop into the $70s range in 2022, with activity concentrated in 2023, 2024, and so far in 2025.
Lorentzon’s latest selloff began on May 16, when he sold 11,275 optioned shares for approximately $7.31 million, according to filed documentation. Though significant, this sum was dwarfed by a much larger transaction just days later. On May 21, Lorentzon, through his investment entity Rosello Company, sold founder’s shares valued at $658.61 million. Together, both transactions total $665.92 million in stock sales. When combined with another major selloff in November 2024 — also via Rosello and totaling $384 million — Lorentzon has liquidated over $1 billion in Spotify stock within the past six months.
Spotify Stock Soars Despite Executive Selloffs — What Do They Know That We Don’t?
These ongoing insider sales have sparked speculation. Chief among investor concerns: Do these Spotify insiders know something that the general market does not? There’s no clear answer, and for now, speculation remains just that. Despite the selloffs, market sentiment has held steady. At the close of trading yesterday, Spotify stock stood at $636.75 per share — off the recent peak but still 113% higher than it was in late May 2024.
Spotify’s recent stock surge has been driven by its push to grow its subscriber base, reduce operational costs, and improve profitability. While the platform has introduced new features, its core model hasn’t changed dramatically from when its valuation was much lower.
With analysts tying optimistic forecasts to continued growth in paid subscribers, the key question going forward will be how Spotify’s user numbers hold up in Q2 2025.
