Axwell Sells Iconic Label Axtone Records, Steps Down From Director Role

As you read it: it looks like Axwell is no longer the owner of the prestigious Axtone Records. He stepped down from his Director role, and sold his imprint to Pophouse Entertainment. The sale, finalized on November 22nd, 2024, marks the end of an era for the label that has championed some of Electronic music’s biggest names.

Axtone, known for its Progressive House sound and influential releases, became a leading force in the late 00s and the entirety of the 2010s, with definitive releases being ‘Tell Me Why’, ‘Leave The World Behind’, ‘In My Mind’ and ‘All That Matters’, among many others. Despite that, though, the firm has seen a decline in activity in recent years, which, coupled with Pophouse Entertainment’s growing portfolio — which already includes the catalogs of iconic acts like Kiss, Avicii, and Axwell’s own EDM supergroup Swedish House Mafia — likely played a role in the decision.

According to Companies House — a UK site that publicly reports company information — Axwell left his role as Director in late November, and the label was sold alongside it. Conni Yngve Jonsson — founder of Swedish global investment organization EQT AB — was added as “a person with significant control”, while Parham Benisi was appointed as Director.

While the future direction of the label remains uncertain, fans and industry observers eagerly await an official announcement regarding the label’s future plans and roster, which hasn’t happened as of today.