Electronic Music Surges On TikTok, Overtaking Indie In Views For The First Time

Electronic music content on TikTok achieved a significant milestone last year, surpassing indie music in viewership for the first time. Posts tagged with #ElectronicMusic collectively generated 13 billion views.

As noted by The Guardian, electronic music’s growth on the social media platform is accelerating faster than indie, rap, and hip hop. Its popularity surged by 45% compared to 2023, which itself had seen a doubling in engagement from the previous year.

Within the electronic music tag, techno and house are reportedly among the most favored sub-genres. TikTok attributes some of this rising popularity to the success of artists like Disclosure and Joel Corry on the app.

Toyin Mustapha, TikTok’s head of partnerships for the UK and Ireland, told The Guardian that users often tag specific genres like electronic music. He suggests this behavior highlights the strong community focus inherent in the genre, stating, “It shows the community they are trying to build and are part of.”

In the United Kingdom specifically, the creation of #ElectronicMusic videos increased by 50% during 2024, while views for this content rose by 22%.

Mustapha added that dance music is increasingly accessible and commercially prominent. He believes TikTok contributes to breaking down barriers for artists, observing, “It’s not just reflected in festival bookings, you can see it in the official charts as well.”