Ministry of Sound Reconstructs Its VIP for the First Time in 15 Years
The new concept officially launches today
Sounds of construction have been echoing throughout Elephant and Castle! Ministry of Sound is deconstructing its VIP room, and in its place arises something new and bold. Introducing No Velvet Rope Society; a community-led experience with a focus on elevated and inclusive listening for the most dedicated of music fans.
The former VIP area, now home to the No Velvet Rope Society, has undergone a massive half-million-pound refurbishment, the first of its kind in over 10 years. Now entering from a gritty, back alley entrance, Ministry nods to its 90s rave culture roots, taking its new Citizens of Club Culture through a journey that is part illegal rave, part premium speakeasy. Inside, the newly installed mezzanine is a high-spec sound arena with direct views into The Box, where guests can feel and hear the premium sound system that gave Ministry its name.
This VIP refurb has been a dream of mine since I joined Ministry of Sound 10 years ago. From the start, I knew that opening up this space to the Box would be a total game changer – not just for our guests, but for the artists too. It’s been a real passion project, and we’ve poured everything into creating something that feels bold, immersive, and electric. This isn’t just a facelift – it’s about levelling up the entire experience and bringing people even closer to the music and the energy that makes this place iconic
-Caitlin McAllister, Group Managing Director, Ministry of Sound
A limited number of founding memberships are available for just £150 a year and include VIP access at all events bar student-only nights, queue jump, birthday Moët with table bookings, 15% off first table spend, and priority access for future reservations.
No Velvet Rope Society is a mindset. It’s Ministry of Sound’s answer to a stale VIP culture: a half-million-pound reinvention that ditches hierarchy and focuses on building a community of culture seekers wanting more connected music experiences. A love letter to sound, No Velvet Rope is 90s rave culture, reimagined for the next generation.
Having soft-launched this new chapter on 28 June at Ministry’s Disco Daddy night, the newly renovated VIP officially launches July 10th.
