Rob Redford Celebrates House’s Origins on “Primitive Electronic Rhythms”

With his newest EP “Primitive Electronic Rhythms“, London-based producer Rob Redford cements his place as one of the UK’s most exciting and authentic voices in deep house. Across four analog-soaked cuts, Redford channels the lineage of Glen Underground, Ron Trent, and Prescription-era innovators while still pushing his own vision forward.

Throughout all four tracks on the record, Redford treats the listener to an experience that feels timeless, yet modern. “The 14th Chapter” sets the stage, and Redford keeps his foot on the gas up until the final moments of “UDAB”. Crystalline synths, bouncy bass, and thumping drums feature on all four tracks, presenting a cohesive package of deep house goodness.

What sets “Primitive Electronic Rhythms” apart is Redford’s ability to balance respect with reinvention. He draws from Chicago and Detroit traditions, yet the execution has a distinct UK flair to it. The analog production adds an organic weight to the tracks, grounding their hypnotic qualities in something tactile, warm, and real.

Over the past year, Redford has been steadily earning attention for his X-TRAX series and a string of club sets (and boat parties!) that showcase his old school, jackin’-infused approach. With this release, the hype feels not only justified but overdue.

“Primitive Electronic Rhythms” is a reminder of why house music endures today. At its best, house doesn’t overcomplicate. It strips things back to rhythm, emotion, and connection. And Redford proves here, with elegance and precision, that the most powerful rhythms are indeed the most primitive.

Listen to “Primitive Electronic Rhythms” here.