ANDØLD: Finding Creative Freedom Beyond Industry Expectations
The genesis of ANDØLD was, by all accounts, a happy accident. What began as a writing session that yielded little usable material instead forged a lasting creative bond between three artists with deep roots in production and songwriting. Following a series of collaborative trips and shared experiences, the trio emerged with a project that prioritizes raw emotion over industry polish.
Their debut single, ‘Dive,’ serves as a perfect introduction to their sound—a blend of deep and progressive house, indie dance, and pop. The track features a striking, unpolished unison vocal that captures an authentic energy, a deliberate choice to avoid the over-production common in today’s music landscape. This release also marks the launch of their own label, ØBSCURE RECORDS, where the group is actively working to improve industry standards by ensuring songwriters receive master points.
The Balance of Experience and Intuition
With years of professional experience, the members of ANDØLD admit that knowing the inner workings of the music industry is a double-edged sword. While their background helps them navigate the business side of their career, it can also lead to overthinking. The group emphasizes that sometimes, the most important step is to forget about the industry entirely and create music simply because it feels right.
This philosophy extends to their creative process. When working on new material, the trio avoids rigid genre labels, allowing their diverse backgrounds to blend naturally. They describe their sessions as highly collaborative, where they often strip away layers of a demo until only the most essential, impactful elements remain. By pushing each other to avoid the comfortable path, they ensure that every track meets their high standards for emotional resonance.
Prioritizing the Songwriter
A core pillar of the ANDØLD project is their commitment to fairness, particularly regarding the role of the songwriter. Having navigated the industry from multiple perspectives, the trio is acutely aware of how often songwriting contributions are overlooked in master recordings. By implementing a system where every songwriter receives master points at ØBSCURE RECORDS, they are taking a stand for the creators who form the backbone of the music industry.
As they prepare to release more music, the group hopes listeners will connect with the tension between hope and melancholy that defines their sound. With ‘Dive’ serving as the first chapter, ANDØLD is clearly focused on creating music that resonates on a personal level, whether heard through headphones or experienced on a dancefloor at 5 a.m.
