Anyma and Oakley Form New Digital Alliance: Future Genesis
This is the quantum journey. Anyma and Oakley are in a digital alliance. Human DNA infused with quantum physics, pushing human potential. Welcome to Future Genesis, reimagined by Anyma.
Futurism has long been at the core of both Oakley and multidisciplinary artist Anyma. Both are pushing how technology and innovation can rewrite the rules of reality. That shared drive for disruption set the foundation for a visionary collaboration rooted in Future Genesis, Oakley’s narrative platform. It imagines a better tomorrow, where the digital world informs the real.
Future Genesis
Originally introduced through a series of short films, Future Genesis is Oakley’s lens for what’s next. It presents a protopian universe that fuels storytelling, product innovation, and immersive experiences. That same future-thinking spirit shaped the Oakley x Anyma partnership. They fused cutting-edge music, surreal visuals, and design born to disrupt. It culminated in a boundary-pushing performance to celebrate the brand’s 50th anniversary. At this event, Travis Scott also gave a surprise performance as the new Chief Visionary of Oakley.
Unveiled during an era-defining night at Oakley’s Interplanetary Headquarters, the collaboration celebrated the brand’s past, present, and future. It was introduced through a visually captivating short film projected at scale in Foothill Ranch, CA. Against a stark white backdrop, Anyma appeared suspended by cables midair. He was wearing Oakley 13.11 eyewear and digital concept apparel first seen in the Future Genesis: Chapter One trailer.
The video blurred the line between reality and illusion, pulling viewers into a sensorial experience. It was powered by sound, vision, and transformation with a backdrop of 3D animations. It was a continuation of Anyma’s Quantum era and a reflection of Oakley’s creative evolution.
New Chapter
The same film now opens Anyma’s Ibiza residency at [UNVRS] (Click HERE). It anchors the surreal performance of physical and digital realms colliding. At its core is a mantra that encapsulates the shared DNA between Anyma and Oakley:
“Perception fractures. The real blends with the unreal. Anyma and Oakley converge—welcome to Future Genesis.”
This moment marks a new chapter for Oakley: a creative collision where sound, vision, and identity fuse into something new. Through Future Genesis, the brand continues to shape the future, not as a prediction, but as creation. Together with Anyma, this is just the beginning of a boundary-pushing collaboration with much more to come.
Anyma
Anyma is the American-born Italian electronic music and multidisciplinary artist Matteo Milleri. Renowned for boundary-defying techno compositions, visuals, and live shows, Anyma became the first electronic music artist to hold a residency at Sphere Las Vegas. It is the most technologically advanced performance space in the world.
The meticulously produced Afterlife Presents Anyma “The End of Genesys” cybernetic opera featured esteemed collaborations. These included hand-selected producers, visual artists, musicians, and DJs. It drew in an audience of 200,000 people across all 12 dates. Exploring themes of technology, nature, humanity, and coexistence, Anyma also created the Genesys album trilogy.
