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Spotify could introduce “new paid subscription tiers” following deal with Warner Music
Spotify has signed a new deal with Warner Music Group (WMG), that it claims will “shape the future of audio-visual streaming” leading to speculation that the platform could introduce “new paid subscription tiers.”
According to The Verge, the speculation around Spotify’s potential to bring in a “deluxe tier” that features expanded access to audio-visual content comes from a reference to a similar deal the platform made with Universal Music Group (UMG) last month that included references to “Super Premium” subscriptions.
Spotify’s new deal with WMG covers recorded music and publishing, and includes a “direct licensing model” with Warner Chappell Music, a subsidiary of WMG, that the music conglomerate describes as its “global publishing arm.”
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In a statement announcing the new deal, Spotify CEO Daniel Ek said: “For Spotify, 2025 is a year of accelerated execution, and our partners at Warner Music Group share our commitment to rapid innovation and sustained investment in our leading music offerings.”
He added: “Together, we’re pushing the boundaries of what’s possible for audiences worldwide – making paid music subscriptions more appealing while supporting artists and songwriters alike.”
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Spotify has previously teased a more expensive “deluxe” subscription service with HiFi audio and expanded audiobook access in 2023, but this “Supremium” subscription never arrived.
Nevertheless, Spotify and its bosses are on something of a winning streak, with Music Business Worldwide revealing that Ek cashed out almost $100 million in company stock at the end of last year.
Meanwhile, Björk, who has previously released music under the WMG-owned label Elektra Records, recently condemned the music streaming service, saying that it was “probably the worst thing that has happened to musicians”.
[Via The Verge]
Henrietta Taylor is Mixmag’s Digital Intern, follow her on Twitter