Spotify Kicks Off Partner Program For Podcasts And Content Creators
Spotify has officially launched its anticipated Partner Program, a comprehensive initiative designed to assist creators in expanding their audience reach and monetizing their content effectively within the platform’s ecosystem. The program, initially unveiled on November 13th during Spotify’s Now Playing event alongside a suite of creator-focused features (namely video clips, enhanced analytics, and improved video discovery), aims to position Spotify as the leading platform for podcasts on the Internet.
Since the program’s announcement, Spotify has reported a 60% enrollment rate among eligible shows and networks, signifying a strong early adoption by the creator community. The Partner Program unlocks multiple revenue streams for participating creators, including audience-driven payouts from paid subscriptions, advertising revenue from free accounts, and cross-platform monetization.
Eligibility for the Partner Program requires creators to host and upload their podcasts through Spotify for Creators while meeting the following criteria:
- Achieve 10,000 streamed hours within the past 30 days on the Spotify platform.
- Garner streams from at least 2,000 unique Spotify users within the past 30 days.
- Maintain a published catalog of at least 12 episodes.
The Spotify Partner Program is currently accessible to creators residing in the United States, United Kingdom, Canada, and Australia. Spotify has yet to announce plans for expanding the program’s availability to other regions. Consequently, the anticipated timeline for a potential global rollout remains undetermined.
[H/T] Neowin
