VROOM ROOM Series Expands Across All U.S. Race Week Cities With Miami Debut Set for 2026
The invitation-only luxury nightlife concept VROOM ROOM is officially expanding across all U.S. Race Week cities, with Austin and Las Vegas editions already established and an official Miami debut set for May 2026. The announcement marks a major milestone for the series, which continues to blur the lines between luxury nightlife, motorsports, and cultural experiences.
Powered by Corso Marketing Group (CMG) in partnership with Race Service, VROOM ROOM debuted in 2023 during Las Vegas Race Week and has since evolved into one of the most coveted off-track celebrations in motorsport culture.
Recent Las Vegas & Austin Editions Set the Standard
The most recent VROOM ROOM Las Vegas returned for its third annual edition on Friday, November 21, headlined by Disclosure (DJ Set). The 2025 Las Vegas event debuted at a brand-new venue inside Fontainebleau Las Vegas’ exclusive members-only Poodle Room, located atop the resort’s 67-story tower. The evening was hosted by Starino and featured support from VICE and Ramsey Austin.
Just weeks earlier, the brand launched its inaugural Austin edition on Sunday, October 19 at ROMA, featuring a headlining performance from Max Styler, with support from Equal and Julian Albert. The Austin debut introduced the VROOM ROOM experience to the Texas Race Week community with its signature motorsports-meets-luxury aesthetic.
A-List Guests & Motorsport World Collide
VROOM ROOM Las Vegas 2025 once again proved to be a magnet for high-profile guests across entertainment, motorsports, and culture. Notable attendees included Dom Dolla, Jordyn Woods, Damson Idris, Barbie Ferreira, Tyriq Withers, and many more.
Additional celebrity guests included Anastasia Karanikolaou, Malika Hagg, Xandra Pohl, Luke Sabbat, Dave Grutman, Madison Pettis, Paul Wesley, FOODGOD (Jonathan Cheban), Sophie Hawley-Weld of SOFI TUKKER, Jesse Metcalfe, Kyle Massey, and Taylor Hale, among others.
At VROOM ROOM Austin, guests included drivers Gabriel Bortoleto (Sauber), Lindsay Brewer, and Jordan Wallace, along with Antoine Truchet (photographer of Charles Leclerc), BBC & MotoGP journalist Jennie Gow, and key Race Week photographer Alex O’Connor. From entertainment, the Austin edition hosted British actor Jacob Scipio and DJ/producer Lizzie Aguirre.
Music Programming Built for the World’s Most Exclusive Race Week Experience
Previous VROOM ROOM performers have included Disclosure (DJ Set), Anderson .Paak (DJ Pee.Wee), Diplo, DJ Tennis, Carlita, Kaz James, WhoMadeWho, and more. The events are known for pairing world-class music programming with design-forward, limited-capacity venues that emphasize exclusivity and intimacy.
Both the Las Vegas and Austin editions featured branded racecars on display, including the Porsche 996 Carrera Cup Car and the Race Haus-built 944 Baja Racecar, reinforcing VROOM ROOM’s deep connection to motorsport culture.
Miami Debut Set for May 2026
With Austin and Las Vegas now firmly established, VROOM ROOM is preparing for its official Miami launch in May 2026, completing its full U.S. Race Week expansion. While details for the Miami edition remain under wraps, the event is expected to deliver the same high-caliber fusion of luxury, music, and motorsports that has defined the brand’s success thus far.
CMG Founder Speaks on the Expansion
Over the past 25 years, CMG has produced some of the most in-demand events around cultural moments like Coachella, US Open, Race Week, Ultra Music Festival, and Lollapalooza. Now, in our third year with VROOM ROOM, we’re going full force during Race Week weekends with an expansion across all U.S. Race Week cities… Past performances from artists like Disclosure (DJ Set), Anderson .Paak, Diplo, Max Styler, and Carlita have made each event unforgettable.
David Corso, Founder of Corso Marketing Group
The Vision Behind VROOM ROOM
Since its launch, VROOM ROOM has become synonymous with the high-octane glamour of Race Week, offering curated, invite-only experiences at the intersection of motorsports, nightlife, fashion, and music. Each edition delivers intimate, high-impact cultural moments built around exclusivity, A-list гости, and next-level design.
The series is powered by Red Bull and Heineken, two brands closely associated with Race Week culture and high-performance global events.
About the Creators
Corso Marketing Group (CMG) is a strategic creative agency with over two decades of experience producing high-level experiential campaigns for brands including Adidas®, Heineken®, RH®, Red Bull®, Patrón®, Soho House, Tao Group Hospitality, and AEG.
Race Service is a multi-media agency positioned at the intersection of motorsports, automotive lifestyle, and culture, curating strategy-driven experiential activations and content worldwide.
With its expansion across Austin, Las Vegas, and soon Miami, VROOM ROOM is solidifying its place as one of the most exclusive and culturally influential Race Week experiences in the U.S. As the Miami debut approaches in May 2026, the series continues to raise the bar for what luxury nightlife and motorsport culture can look like when fused together.
