Apple has announced a new bundled subscription model called Apple One. The bundle includes Apple Music, Apple Aracde, iCloud storage, Apple TV+ and their newly announced Apple Fitness+. The basic tier starts at only £5 more than Apple Music alone was previously, offering Music, Arcade, TV+ and 50GB of iCloud storage for £14.95 a month. Other Family and Premium bundles are also available. 

If you were already subscribing to Apple’s other services it’s a no brainer to combine them all for a lower price but Apple will be hoping they can upsell users of single products with the bait of the whole bundle. 

For Spotify, it’s a significant hit in the battle for your ears and clicks. With no other products currently available to bundle, they’re unlikely to be able to compete with Apple’s offering any time soon. For casual users who aren’t tied to any platform, Apple Music suddenly looks a lot more attractive. 

According to MusicWeek, Spotify has already released a statement saying: “We call on competition authorities to act urgently to restrict Apple’s anti-competitive behaviour which, if left unchecked, will cause irreparable harm to the developer community and threaten our collective freedoms to listen, learn, create, and connect.”

It was recently revealed that 90% of Spotify royalties go to 1% of its artists.