New podcast explores South Asian representation and contributions to UK music industry: Listen

A new podcast explores South Asian representation and contributions to the UK music industry.

The podcast, RepresentAsian Podcast, is a new project from Bristolian Pakistani siblings Yusuf, a DJ, promoter, radio host and booking agent, and Safiya, a freelance writer who was worked with the likes of Bristol24/7 and Gal-Dem. After recently learning to to DJ, Safiya launched the podcast to explore the reason for the lack of representation of South Asian artists in the UK scene.

“With a keen interest and experience in the industry, we wanted to learn more about the South Asian contribution to the UK music industry,” Yusuf and Saifya said in a press release, “to understand why we are still so underrepresented, and explore the up-and-coming projects working to change this. Through research, conversations, music and guests we’re excited about putting together and sharing this podcast.”

The first episode features More Time‘s Ahadadream, who speaks about his experiences in the industry and his club night NO:ID, as well as South Asian Audio Creatives, who discuss their campaign on the lack of South Asian representation across commercial radio stations. 

Episode two is out now, and takes a deep dive into the Bhangra day timer movement which took place in the UK in the ’80s and ’90s, as well as a discussion about the recent UK Gov Race Report and the whitewashing of the UK industry. Check it out below. 

You can follow RepresentAsian Podcast on Instagram here.