Spinnin’ Records Announces New Leadership
As part of a new leadership transition, Warner Music Group (WMG) has announced that its President of Recorded Music and Publishing in Benelux, Niels Walboomers, will take up an expanded role that sees him responsible for Spinnin’ Records. Ewout Swart, Spinnin’ Records’ Co-President, is stepping down after 16 years at the company. He joined the company in 2009 as a Royalties Manager. Swart worked his way up to Chief Operating Officer in 2016, and then Co-President in 2023. This follows Roger De Graaf stepping down as Co-President in November 2024. Graaf completed 25 years of incredible service to the company that he co-founded.
With new leadership, we’re helping Spinnin’ Records write an exciting new chapter for its artists and better connect the label to Benelux’s recorded music and publishing businesses. Niels has gone from strength to strength since joining WMG, and with his recent work with Spinnin’ Records, it was an easy decision to expand his role. He’s connected with the very best dance talent and in the last year made two big new signings at WCM in superstar DJs CYRIL and Mau P. I also want to thank Ewout for everything that he’s done for the label over many years, and I wish him all the best for the future
Simon Robson, President of EMEA Recorded Music, WMG
Spinnin’ Records will continue to operate independently of WM Benelux. Niels will be working closely with Jorn Heringa to cover the label’s A&R activities. Roger De Graaf and Eelko van Kooten founded Spinnin’ in 1999. The company became part of Warner Music Group in 2017, when van Kooten stepped down. Spinnin’ has helped launch and nurture the careers of many of the biggest names in dance. These include Afrojack, Cheat Codes, CYRIL, Don Diablo, Fedde Le Grand, Gabry Ponte, Lum!x, Kriss Kross Amsterdam, KSHMR, Martin Garrix, Martin Solveig, Nicky Romero, Oliver Heldens, Sam Feldt, Sander van Doorn, Timmy Trumpet and Tiësto.
I want to thank Ewout, as he and the label’s co-founders, Roger and Eelko, worked incredibly hard to get it to where it is today, alongside the brilliant Jorn Heringa, and Bart Cools who has been involved with the label since it was acquired. Spinnin’ boasts an incredibly talented team with a globally acclaimed roster, so I’m excited to see how we can take the label to the next level
Niels Walboomers, President, Records and Publishing, Benelux, WMG
Spinnin’ is also home to a number of artist-led sub-labels, such as Alok’s Controversia, Blasterjaxx’s Maxximize, David Guetta’s Future Rave, Kream’s Liquid Lab, KSHMR’s Dharma, Tiësto’s Musical Freedom, Timmy Trumpet’s Sinphony, Ummet Ozcan’s OZ records and many more. Most recently, Spinnin’ Records was responsible for the biggest breakthrough in dance in 2024 by taking CYRIL from a new signing to over 1.5 billion streams to date.
Spinnin’ reaches huge numbers of dance fans through its online channels, with more than 31 million subscribers on YouTube and almost four million followers on Instagram.
