Don’t Hug Me I’m Scared TV series shares first trailer

A first look at the new TV series.

In 2020, the cult YouTube series Don’t Hug Me I’m Scared announced that it’d been commissioned by Channel 4. Now, a first trailer has been released and it sets an eerie scene – a static-filled TV screen, wreckage and smoke in an abandoned warehouse. Duck, a member of the original trio, can be seen swatting a fly. The trailer announces that the TV series is set to arrive on Channel 4 in September 2022. Watch the 51-second trailer below.

The original series is styled as an educational show gone wrong, and the TV adaptation is set to follow suit. The show will be helmed by the series’ original creators, Becky Sloan and Joseph Pelling.

Fiona McDermott, Head of Comedy at Channel 4, said: “Don’t Hug Me I’m Scared is a uniquely pitched show from one of the most creative production companies around. Ideas that come with such a strong identity and established following are incredibly rare but they are really important factors when it comes to making content for younger audiences.”

“We were desperate to endorse this glorious genre-blending-puppet-tour-de-force and with the YACF we found the perfect partners to make that a reality,” she added. “We’re thrilled to be making this series with them both.”