Brutalismus 3000 are featured in a new Tinder ad campaign

Brutalismus 3000 are featured in a new campaign for dating app, Tinder.

As part of the campaign, the underground techno duo, consisting of vocalist Victoria Vassiliki Daldas and producer Theo Zeitner, star in a 30-second ad entitled ‘Wherever It Takes You’.

The short film was created by Tinder’s European creative agency LePub, and tracks the duo’s initial connection and subsequent collaboration in reverse, beginning with a snapshot of the band playing on their European tour and zooming back in time to capture their initial match on Tinder.

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The campaign will air in the UK, Germany, France and Spain across social media, TV as well as other out-of-home platforms.

The campaign has landed during Tinder’s “peak season” when in-app activity surges between late December to Valentine’s Day. During this period, 298.4 million more likes are exchanged and 2.1 million more messages are sent per day than compared with the rest of the year.

According to Mobile Marketing Magazine, Paolo Lorenzoni, Tinder’s VP of EMEA Marketing said: “Victoria and Theo’s story is a testament to Tinder’s ability to empower new generations to forge meaningful connections.”

When Vassiliki and Daldas met on Tinder in 2018, they discovered they had the same “intense passion for music” and subsequently formed Brutalismus 3000 in 2019.

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They dropped their debut album, ULTRAKUNST in 2023, following it up with a sold-out European tour to celebrate the release.

Brutalismus 3000 featured as part of Mixmag’s list of producers who defined 2024, and released their latest record – the EP GOODBYE SALÒ – in July, which deftly mixes a daring blend of electroclash, hardstyle, gabber, punk and other genres. It was released with an accompanying 41-minute long film.

Watch the ad below:

Henrietta Taylor is Mixmag’s Digital Intern, follow her on Twitter