12/11/2025

Westend Launches Kick & Bass Records

Fast-rising house and tech house producers have a brand-new home for their music: Kick & Bass Records, the newly announced record label from Westend (Tyler Morris) and longtime partner Freddy Trier Christensen. What began as a pandemic teaching experiment has grown into one of electronic music’s most active producer communities and now, it’s officially evolving into a full artist development and release pipeline.

The label’s first single, ALP – ‘Raw’, drops December 12, marking the start of a new chapter not just for Westend, but for hundreds of producers who’ve been leveling up inside the Kick & Bass community since 2021.

From Lockdown Lessons to a Global Hub for Rising Producers

Kick & Bass originally launched as a Discord learning community, offering one-on-one production sessions, livestream coaching, feedback channels, and tutorials. Over time, that community exploded and now boasts 600+ members worldwide, and many of whom have started securing millions of streams, touring gigs, and club support.

But as Morris continued mentoring new producers, one recurring question kept coming back:

“Where should I release my music?”

Kick & Bass Records is the answer, and it’s flipping the traditional label model on its head.

Unlike most producer-first labels created by DJs, Kick & Bass Records is designed as a full 360° artist development ecosystem. Producers enter the community to learn the craft, grow their skills, build their brand, get professional feedback, and once their music is ready, release directly through the label.

“No one’s really done this before,” says Morris. “There are plenty of labels, and plenty of tutorials, but nothing that merges education, mentorship, community, and an actual release platform in one place.”

Supported by Top Industry Partners

From day one, the label arrives with heavyweight backing. Kick & Bass Records is supported by the independent marketing agency CIRCA, which will provide distribution and customized promo strategies in partnership with co-brand.

The plan begins with monthly singles, spotlighting the best from the Kick & Bass roster without boxing artists into one narrow sound. While the community is rooted in modern tech house and U.S.-influenced club music, Morris says submissions aren’t limited by genre — minimal grooves, deeper styles, and more accessible house cuts all have a place as long as they feel authentic to the Kick & Bass identity.

ALP Leads the Charge With Debut Single “Raw”

The label launches with ALP, the tech house alias of an artist previously active in techno. His first release, ‘Raw’ arrives December 12, setting the tone for the label’s direction: clean, punchy, club-ready music built for real-world dancefloors.

Future releases include tracks from June Wilder and Gotch, both of whom are already building momentum within the Kick & Bass community. Morris even road-tested the Wilder single recently:

“I threw the June Wilder record into my set, and it went off. It’s going straight into rotation.”

A Community-Powered Release Engine

One of the most distinctive features of Kick & Bass Records is the built-in support network behind every release. Because the community is already tightly knit, artists don’t enter the label alone and they enter with a ready-made street team.

Producers push pre-saves, cross-promote each other’s work, and show out for releases across streaming platforms and Beatport.

“Not everyone we sign will have a huge following or a heavy touring résumé,” Morris says. “But the community lifts each other up. That’s what makes Kick & Bass special.”